In order to highlight the importance of sports in today’s world, legendary cricketer Virat Kohli and his wife Anushka Sharma were spotted playing badminton in Bengaluru on Monday, April 24. The pair went to a prestigious residential society in the city and eventually teamed up to compete against a couple of members from the residency.
Notably, this was part of the promotional campaign that they are a part of. Their main goal is to promote all kinds of sports in daily life and also fitness, which has been Virat’s USP in the last few years. Meanwhile, commenting on the same, Virat thanked PUMA for recognising the need for such a movement and also mentioned that it was fun for him to take some time out and interact with the locals.
“Sports has to be an integral part of everyone's life. I'm glad that PUMA recognised the need and came forward wholeheartedly to highlight the importance of making it an essential just like other necessities. It was great fun taking time out from our schedules to interact with locals and crashing a meeting at the co-working space to get employees to do fitness challenges. I hope many will be motivated and inspired today and take up sports and fitness as a life skill,” Virat was quoted as saying by India Today.
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3Meanwhile, Abhishek Ganguly, the managing director of Puma India and Southeast Asia emphasised that sports and fitness should be included in India’s culture and curriculum as it is a valuable and a critical life skill.
“Sports and fitness must be integrated into our culture, curriculum and everyday lives as a valuable and critical life skill. As a brand, PUMA constantly creates fresh and offbeat ways to connect, engage and inspire audiences in a deeper way. Our event today brought Virat (Kohli) and Anushka (Sharma) and consumers up, close and personal. Virat and Anushka are youth icons and their on-the-spur interactions today will create awareness and encourage people of all ages to take up sports and fitness,” Ganguly stated.
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